- Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust.
- A government shutdown can disrupt services like flood insurance and FHA approvals. Advocacy Scoop discusses how NAR is responding to protect transactions.
- Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.
- Citizens is allowing policyholders to defer flood insurance paperwork after the federal shutdown paused the National Flood Insurance Program.
- Nearly 50% of mortgaged homes in the U.S. are equity-rich, creating potential opportunities and considerations for real estate professionals in a fluctuating market.
- A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and long-term growth.
- The state topped Lightcast’s 2025 Talent Attraction Scorecard for the third time in a decade, driven by its focus on workforce education and high-demand job training.
- Pet-friendly features like dog parks, grooming stations and nearby vets are winning over Florida buyers. Agents can highlight communities for both people and pets.
- A Realtor.com analysis shows cash buyers thriving at the high and low ends of the market as financed buyers remain concentrated in the middle.
- Upgrading outdoor spaces with comfy seating, lighting and indoor-outdoor flow boosts enjoyment and resale value, making homes more sale-ready.
- A new survey finds buyers are prioritizing wellness, flexibility and community over square footage, embracing smaller homes with modern, eco-friendly features.
- The generation born between 1997 and 2012 is focused on buying homes in smaller, more affordable cities that prioritize walkability and community.
- The Fed’s rate cut is expected to lift commercial real estate, paving the way for more office-to-apartment conversions, new lending and additional sales.
- Younger real estate leaders are embracing social media, lifestyle design and sustainability to meet evolving buyer expectations and modernize the industry.
